About Us

Who We Are

AutoPLai  is a technology company built to make big-ticket buying, selling, trading, leasing, and financing simpler, clearer, and more connected.

We help bring together the people, businesses, media companies, and financial institutions involved in major purchase decisions so the process works better for everyone.

That means helping:

  • shoppers make more confident choices
  • businesses guide customers with less friction
  • media companies access transaction-linked revenue
  • financial institutions connect more closely to real purchase activity
  • communities keep more value close to home

AutoPLai  is not just software.
It is a smarter commerce and financial infrastructure system for big-ticket transactions .

What We Do

AutoPLai helps improve the full big-ticket transaction journey.

That includes:

  • inventory merchandising
  • shopper engagement
  • trade and sell guidance
  • payment and repayment support
  • financing pathways
  • media and marketplace activation
  • transaction-linked revenue opportunities
  • long-term customer relationship support

We build tools that help people understand more, act with more confidence, and move forward with less confusion.

 

MAX Allowance™

Accurately assess your vehicle’s value with MAX Allowance™. Our innovative tool allows you to get the maximum return on your trade-ins, ensuring you’re always informed and in control of your decisions.

SRP / VDP Optimizer

Drive more conversions with our SRP (Search Results Page) / VDP (Vehicle Details Page) Optimizer. Ensure your listings are performing at their peak by presenting the right information at the right time to the right audience.

Hyperlocal Classified Portals

Hyperlocal Classified Portals marketplace sites revitalize local news platforms by showcasing available inventory and fostering a lead-generation environment directly from our sites. We can strengthen engagement by connecting local buyers and sellers.

Background Replacement

Background Applies 40 Seconds After Photo Is Taken & Before Exterior Photos Text Automation Is Applied! – Creates Cohesive Group Branding – Eliminates Seasonal Reshoots – Focuses Customer On The Car (By Eliminating Distractions).

Dealership Inventory Program

Maximize your dealership’s potential with our Inventory Program. Optimize your inventory management, reduce time on the lot, and ensure your customers find what they’re looking for with ease.

My Payment Power

Tired of making sacrifices on the size, safety features or creature comforts associated with life’s big-ticket purchases?
We facilitate small, automated, adjustments to your bill paying process to majorly impact lifestyle options.

What Makes AutoPLai℠ Different

Many companies stop at leads, listings, ads, or one part of the sale.

AutoPLai  is built to support the full cycle around a big-ticket transaction:

  • interest
  • discovery
  • trade or sell
  • buy or lease
  • financing
  • repayment
  • long-term value after the deal

That is what makes the platform different.

AutoPLai  helps connect:

  • inventory
  • content
  • media distribution
  • finance and payment pathways
  • recurring transaction value

Internal materials describe this directly: AutoPLai  aligns media demand, local financial institutions, and dealers so every transaction can become a longer customer and revenue relationship instead of a one-time lead fee .

Community-Connected Commerce

Community-Connected Commerce

Community-Connected Commerce is the system behind how AutoPLai  works.

It brings together:

  • local businesses
  • media companies
  • financial institutions
  • associations
  • consumers

Instead of sending inventory, attention, and transaction value to national third-party platforms, AutoPLai  helps local markets build stronger local authority, local memory, and local trust over time .

That creates a more defensible local commerce model where more value stays connected to the people and businesses actually serving the community.

Why We Exist?

AutoPLai  exists because too many families are spending more, keeping less, and facing major purchase decisions without enough clarity.

Our internal About Us language says the mission is to eliminate complexity, improve transparency, remove unnecessary costs, and help communities keep more revenue, trust, margin, and long-term value .

We believe:

  • big decisions should feel easier to understand
  • good technology should reduce friction, not add it
  • businesses should grow without giving away their brand strength
  • communities should keep more of the value they create

That is why AutoPLai  exists.

Who We Serve

AutoPLai  is built for:

  • dealerships
  • dealer groups
  • finance companies
  • lenders and banks
  • media companies
  • associations
  • big-ticket retailers
  • consumers making major purchase decisions

We work across big-ticket categories including:

  • automotive
  • powersports
  • RV
  • marine
  • commercial vehicles
  • real estate
  • other high-value transaction categories

Our Mission

Our mission is to help people and businesses keep more by making big-ticket commerce more transparent, more intelligent, and more connected.

That means two-way transparency as a way of life:

  • helping customers make better decisions
  • helping dealers and sellers build stronger trust
  • helping media companies unlock non-traditional transaction revenue
  • helping financial institutions participate in better repayment and financing outcomes
  • helping communities grow stronger through local commerce systems
  • building new systems, including an upcoming LEVR-rooted NIL model, that connect local influence to measurable financial outcomes

The AutoPLai℠ View

AutoPLai  is not a website shop.
It is not a simple lead vendor.
It is not just another software bundle.

AutoPLai  is a commerce infrastructure platform designed to support clearer transactions, stronger local markets, and better long-term financial outcomes .

Helping people keep more. Helping partners grow smarter.

AutoPLai helps turn big-ticket commerce into a clearer, more useful, and more connected system for shoppers, businesses, media companies, financial institutions, and communities.

That is who we are.
That is what we do.

Meet Our Team

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Michael Frazer
Founder
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Gage Frazer
Digital Sales Director
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Jonathan Stiener
Inventory & Ops Director
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Darren Owen
VP Enterprise Sales
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Niki Thies
Client Success Director
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John Smitley
Founding partner